Helping an AdTech Company Build a Complex Frontend Interface
Marketing
Staff Augmentation
Helping an AdTech Company Build a Complex Frontend Interface
When an AdTech company set out to build a next-generation tool to optimize ad performance based on live KPIs, they knew the frontend had to do a lot of heavy lifting. From rendering complex charts to delivering an intuitive UI, the product needed to be fast, testable, and scalable.
That meant reusable components, airtight integration, and frontend testing that left nothing to chance. With a tight timeline and high expectations from investors, they needed developers who could make it all happen. That’s where Brocsoft stepped in.
Complex Visual Interfaces Meet Real-Time KPIs
The project faced three core challenges:
#1
High Interface Complexity
The app required intricate visualizations, dynamic layouts, and reusable components built to perform under pressure.
#2
Testing Gaps
The team needed to ensure test coverage across the board, including UI components, not just logic.
#3
Communication Complexity
Requirements were often ambiguous, requiring constant alignment between product owners, PMs, and devs.
A Streamlined Interview Process to Find the Right Engineers
Brocsoft swiftly mobilized to source and vet developers with deep expertise in scalable UI architecture. Following a streamlined interview process, the selected candidates seamlessly integrated into the client’s Scrum team. They contributed to defining and enhancing frontend components while establishing reliable end-to-end testing pipelines.
Building modular, reusable components with React, Redux, and Material UI.
Setting up and executing unit and integration tests using Cypress, and leveraging new features for component-level testing.
Collaborating across teams using Slack, Jira, Git, and Scrum methodologies, ensuring alignment between front and backend.
A Solid, Testable Product and a Clear Path to Launch
Brocsoft swiftly mobilized to source and vet developers with deep expertise in scalable UI architecture. Following a streamlined interview process, the selected candidates seamlessly integrated into the client’s Scrum team. They contributed to defining and enhancing frontend components while establishing reliable end-to-end testing pipelines. Key contributions included:
The company surpassed the original objective of optimizing ad performance through KPI-driven strategies.
The project earned strong praise from the company’s investors, who were highly impressed with the results.
The client highlighted our seamless cross-team collaboration and effective communication as standout factors.
An app ready for the next stage of growth
The product is now in the hands of the client, who is preparing for full launch and user onboarding. With a robust foundation and a clean component architecture, the company is ready to iterate faster and scale smarter. For a tool that helps advertisers move in real time, a precise and intuitive frontend became the greatest win.
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